The Milwaukee Brewers will see Miller Park be renamed to American Family Field next year.
"The name American Family Field incorporates what we learned from fans, the Brewers and marketing research that included analysis of our brand and other sporting venue names," American Family Insurance chairman Jack Salzwedel said in a statement.
"The name is short, simple and sweet with its alliteration of 'Family' and 'Field'. The words 'American Family' capture our brand and reflect the family-orientated atmosphere that our research showed fans clearly value in the ballpark."
The Brewers' home has been known as Miller Park since it opened in 2001.