Rays owner Stuart Sternberg is frustrated by the team's financial model. After selling out Game 3 to the tune of 32,828 fans at Tropicana Field, only 28,299 showed up for what turned out to be Texas' ALDS-clinching 4-3 victory on Tuesday afternoon. "We replicated last year and our numbers were down," Sternberg said. "The (television) ratings were down. The rubber has got to hit the road at some point. We're four years into winning. We're getting to the point where we don't control our own destiny. This is untenable as a model." Tampa Bay has reached the playoffs three times in the past four years, including two AL East titles and a World Series appearance in 2008. But despite the success, declining attendance has become an ongoing trend at the domed Tropicana Field. "When I came in here in '05 and '06, I saw the stars, and I was confident that we could put a winning product on the field -- and I was told by you guys and others that all we needed was a winning team," Sternberg said. "Well, we won. We won. We won. And we won. And it didn't do it."