The MLB has signed a multiyear deal with Sportradar to sell its official data to bookmakers and media companies in the United States and abroad.
Starting with the 2019 season, the Swiss firm will be exclusive gatekeeper for MLB data in international markets, serving as a middleman for sports-betting operators that want to offer in-game bets on MLB games.
Sportradar's deal in the United States will be non-exclusive.
The MLB joins the NBA as the only leagues in the United States to have U.S. gambling data deals.
“The three things I look at when we’re doing any of these deals is revenue, fan engagement and integrity, and this one checks all three,” said Kenny Gersh, baseball’s executive vice president of gaming and new business ventures. “This is a nice holistic deal as we get into the sports-betting space more aggressively in the U.S.”