Joe Maddon wants the Chicago Cubs to "Embrace the Target" of high expectations as they begin spring training looking to win their first World Series since 1908.

The club is among the favorites to win the World Series.

"I'm really a big believer in running towards the fire instead of away from it," Maddon said. "I want our guys to get comfortable with the concept of everyone speaking so glowingly of us."

The colorful Maddon used a line from the book/movie "Clear and Present Danger" -- part of the Tom Clancy CIA series with leading character Jack Ryan.

"Embrace the Target" is the new theme for 2016.

"Jack Ryan pops up and says 'no Mr. President don't do that,'" Maddon explained. 'Not only was he your friend he was your best friend.'

"And he ran right into it and disarmed the entire moment. So it's my Jack Ryan moment."