StubHub is holding brokers accountable that didn't follow through with tickets sold in the hours after Derek Jeter announced his retirement.

The company has informed those who sold tickets, but then relisted them to try to get a higher price, that they now have the choice of honoring the original sale or they can keep the current listing, but Stubhub will find tickets at the current market price for the original buyer and charge the broker's credit card.

Those who already sold the ticket at a relisted price also will have to pay Stubhub a fee to provide tickets to the original buyer for the game they had purchased.