Entering his 13th season as president and CEO of the Boston Red Sox, Larry Lucchino says the team has a goal of winning steadily.

"Listen, last year was special, and I've been lucky to be part of some championship teams before. And 2013 was special in so many different ways, whether it was worst to first, or the element of surprise that hit the media and the fan base, or the "Boston Strong" dimension of it, which was profoundly important to us," Lucchino said.

"But that was then, this is now. And we are still hungry. Make no mistake, the players, the front office, John [Henry], Tom [Werner] and ownership, we got into this to win, and win with some frequency. We are hungry to do it, but we recognize how hard it will be when 29 teams are aiming to knock your head off."