The time has come, writes Barney Rozner of the Daily Herald, for the Cubs to sell the stadium naming rights and spend that money on a starting rotation ? or to keep their first baseman. They can call it Bazooka Joe?s Bubble Gum Factory for all we care, as long as the money goes toward a few healthy arms. It?s not 1977 anymore, the Cubs are no longer cute and lovable, and the Wrigley family ? despised the last 10 years it owned the team ? is worth billions and getting free advertising because the Cubs have feared a fan backlash. Perhaps they?re prepared in the next year or three to go that way after dipping their toes in the water by renaming the bleachers. Cubs officials say they have no plans to do it, but they know the critics will bury them whether they do it or not, whether it?s sooner or later, so it might as well be sooner.