In honor of Fenway Park's upcoming 100th anniversary in 2012, the Red Sox revealed the first phase of their plans to honor the milestone at a press conference on Wednesday morning. On the 99th anniversary of the Red Sox's first game at Fenway Park, the club launched a new website, fenwaypark100.com, that details the history of Fenway Park and the upcoming plans to honor the baseball landmark. Also starting April 28, the Red Sox will begin the Fenway Park 100th Anniversary Brick Program. Fans can have their personal messages engraved onto a brick that will be placed in the area of the concourse inside Gate B or Gate C. Bricks come in two sizes: 4x8 for $250 and 8x8 for $475 and fans also will receive a complimentary replica brick with a custom case. Fans will also have the chance to bid on authentic Fenway Park seats starting today. The seats up for auction are being removed from the lower Right Field seat bowl as part of a number of improvements being made to Fenway Park this year.