On Friday, the Blue Jays unveiled a new logo for the 2012 season. The new look is a modernized version of the franchise's first logo that was used from 1977-97. It features a sleeker-looking Blue Jay bird head with a prominent red maple leaf to showcase Toronto's standing as the only Major League Baseball team in Canada. "I always thought of it as the Blue Jays," team president and CEO Paul Beeston said. "I know Jays was kind of a nickname for it, but we were the Blue Jays, and it was on all our material. "At the end of the day, we went right back to where we were and we upgraded it. It has been energized, it has been modernized, and I think when you started looking at it, the players wanted the same thing."