Wilson Sporting Goods has announced that it will acquire the intellectual property of Louisville Slugger from its original owner, Hillerich & Bradsby.

The deal was for $70 million.

Louisville Slugger was the dominant force in the baseball bat industry, with its name on the bats of more than 18,000 Major League Baseball players, for more than a century. However, the company has faced significant competition from the likes of Mariucci and DeMarini brands in recent years.