Time Warner Cable has admitted defeat in its attempt to get the Los Angeles Dodgers' games televised in more Southern California households this season.
"We've offered short-term deals and long-term deals, we've lowered the price by 30 percent, we've asked for arbitration, we've offered ... the same thing they charge for their regional sports networks, we've told them we'd meet them any time, anywhere to negotiate and nothing has worked," Time Warner Cable spokesman Andrew Fegyveresi told the Los Angeles Times.
"They've rejected every offer we've made."
SportsNet LA, which is owned by the Dodgers but operated, programmed and sold to distributors and advertisers by Time Warner Cable, broadcasts a majority of the Dodgers' home and road games. The channel currently is available only to subscribers of Time Warner Cable, Charter Communications and Bright House Networks, which is slightly less than 2 million households.
It leaves customers of providers such as DirecTV, AT&T U-Verse and Verizon in the dark for Dodgers games. Nearly 70 percent of the market was unable to watch the Dodgers last season.