The Chicago White Sox are changing the name of their ballpark from U.S. Cellular Field to Guaranteed Rate Field beginning in November.

The team and the mortgage company announced on Wednesday a 13-year naming rights deal.

"We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field," chairman Jerry Reinsdorf said.