Former Yankees shortstop Derek Jeter is now running his own sports media company, The Players Tribune, according to a BusinessInsider.com report.

 

Jeter was on a trip to meet with a few Silicon Valley venture capital firms wanting to learn how technology could help grow his online media firm. He laid out his vision for The Players Tribune, a website where professional athletes create their own content, and how he wanted it to ultimately become a platform to directly connect athletes with fans.