The Tampa Bay Devil Rays are considering a name change, the Tampa Tribune reported Friday. "When [new owner] Stu Sternberg came in, he said there was a need for dramatic change. One way for dramatic change is to change the name," team president Matt Silverman told the paper. Silverman said that one option is to remove the "Devil" from Devil Rays after meetings with focus groups revealed a negative association with the with word "devil," the Tribune reported. "When they liked something we did, they would refer to us as the Rays. If they were discussing a complaint or gripe, we were the Devil Rays," Silverman told the paper.