The Toronto Blue Jays are expected to lose at least $22 million this year, according to a top executive with the team's parent company. Rogers Media Inc. president and CEO Tony Vinor said Tuesday he regards the figure as "sustainable" in view of the club's benefits to the Rogers enterprise as a whole. "The question is, what kind of a loss do you sustain with your ball team, and what's its overall importance to the company?" Vinor said.