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 More Cubs NewsToyota has agreed to sponsor an illuminated sign rising high above the Wrigley Field bleachers. The proposed sign is an advertising intrusion that may run afoul of the ballpark?s landmark designation. Sports marketing expert Marc Ganis estimated that the deal could bring the Ricketts family up to $2.5 million-a-year because Wrigley has no advertising ?clutter? and the Cubs are the only team in baseball with its own ?national broadcasting network.? Wally Hayward, Cubs executive vice-president for sales and marketing, refused to reveal specifics of the multi-year deal. He would only say, ?We are at a big competitive disadvantage if we cannot generate incremental sponsorship revenue in a tasteful manner that helps preserve Wrigley Field. We?re not looking to add a whole wall of signage out there like other stadiums across the country.? Rising from a base at the back of the bleachers, the new sign would feature the automaker?s familiar logo and the word, ?Toyota? in block letters underneath. |
