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 More Yankees NewsYankees LinksThe New Era Cap company tells the New York Times that Yankee caps outsell all other team caps by a 3-to-1 margin. In 1996, Spike Lee placed an unsolicited call to New Era Cap that would reinvent the company. He asked for a specially made red Yankees cap, never before seen at the time. The company made it, Spike Lee wore it, and it suddenly became an item in heavy demand. The manufacturing of Yankee caps of all colors followed and New Era Cap prospered. |
